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Del Frisco’s Grille Eyes Expansion

Del Frisco’s Grille Eyes Expansion



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Del Frisco’s Restaurant Group has opened the second unit of its smaller, more casual Del Frisco’s Grille in Dallas.

The company opened the first unit of the concept in New York in August, and divulged plans for additional Grille restaurants in Phoenix and Washington, D.C.

Mark S. Mednansky, chief executive of the Southlake, Texas-based company, said Del Frisco’s is nearing leases for the Grille in at least one additional city. The company is also considering offering breakfast in the Washington location and plans to offer weekend brunch, a first for the steakhouse operator.

“In D.C. we’re going to do morning. We think this will be the first time we do breakfast,” Mednansky said. “There’s a need for a great power breakfast in D.C. where we’re going. So we’re going to have breakfast, we’re going to have brunch, lunch, dinner, and late-night. With this brand, I think we’re going to experiment with a whole bunch of dayparts.”

In Dallas, the 8,100-square-foot restaurant seats about 230 on two levels, each with its own bar, Mednansky said. The two bars distinguish the restaurant from the original, which opened in New York City’s Rockefeller Center.

“We’re going to stay with two bars, but in Phoenix, we’re going upstairs. We’re going to do a rooftop bar,” Mednansky told Nation’s Restaurant News on the Dallas unit’s opening day.

Watch a video of Mark Mednansky talking about the new unit.


Del Frisco’s Posts Profit as Rebranding, Expansion Continue

Angela Chen

Del Frisco’s Restaurant Group Inc. said it swung to a profit in the third quarter as it continues with rebranding and opens new restaurants.

In recent quarters, results at the Southlake, Texas company—the parent group of the Double Eagle Steak House, Del Frisco’s Grille and Sullivan’s Steakhouse restaurants—have missed expectations, leading the steakhouse operator in July to say it was taking a more cautious view on its earnings and revenue for the second half.

Results have been varied across the three restaurant chains, with the Double Eagle Steak House and Del Frisco’s Grille consistently posting revenue increases greatly exceeding those of Sullivan’s Steakhouse.

Recent results have been also hurt by timing issues and delays related to openings of new restaurants, six of which have been planned for this year, taking the total to 46 restaurants. The company is in the process of rebranding the restaurants by adding new items to Sullivan’s menu, including a prix fixe option, and removing many pictures of the restaurant’s namesake, boxing champion John L. Sullivan. The rebranding will now extend to Del Frisco’s Grille.

“We are now expanding the Grille’s marketing platform, which had primarily consisted of grassroots marketing, to now include radio, digital, and outdoor advertising for locations that have been open for at least six months,” Chief Executive Mark S. Mednansky said.


Del Frisco’s Posts Profit as Rebranding, Expansion Continue

Angela Chen

Del Frisco’s Restaurant Group Inc. said it swung to a profit in the third quarter as it continues with rebranding and opens new restaurants.

In recent quarters, results at the Southlake, Texas company—the parent group of the Double Eagle Steak House, Del Frisco’s Grille and Sullivan’s Steakhouse restaurants—have missed expectations, leading the steakhouse operator in July to say it was taking a more cautious view on its earnings and revenue for the second half.

Results have been varied across the three restaurant chains, with the Double Eagle Steak House and Del Frisco’s Grille consistently posting revenue increases greatly exceeding those of Sullivan’s Steakhouse.

Recent results have been also hurt by timing issues and delays related to openings of new restaurants, six of which have been planned for this year, taking the total to 46 restaurants. The company is in the process of rebranding the restaurants by adding new items to Sullivan’s menu, including a prix fixe option, and removing many pictures of the restaurant’s namesake, boxing champion John L. Sullivan. The rebranding will now extend to Del Frisco’s Grille.

“We are now expanding the Grille’s marketing platform, which had primarily consisted of grassroots marketing, to now include radio, digital, and outdoor advertising for locations that have been open for at least six months,” Chief Executive Mark S. Mednansky said.


Del Frisco’s Posts Profit as Rebranding, Expansion Continue

Angela Chen

Del Frisco’s Restaurant Group Inc. said it swung to a profit in the third quarter as it continues with rebranding and opens new restaurants.

In recent quarters, results at the Southlake, Texas company—the parent group of the Double Eagle Steak House, Del Frisco’s Grille and Sullivan’s Steakhouse restaurants—have missed expectations, leading the steakhouse operator in July to say it was taking a more cautious view on its earnings and revenue for the second half.

Results have been varied across the three restaurant chains, with the Double Eagle Steak House and Del Frisco’s Grille consistently posting revenue increases greatly exceeding those of Sullivan’s Steakhouse.

Recent results have been also hurt by timing issues and delays related to openings of new restaurants, six of which have been planned for this year, taking the total to 46 restaurants. The company is in the process of rebranding the restaurants by adding new items to Sullivan’s menu, including a prix fixe option, and removing many pictures of the restaurant’s namesake, boxing champion John L. Sullivan. The rebranding will now extend to Del Frisco’s Grille.

“We are now expanding the Grille’s marketing platform, which had primarily consisted of grassroots marketing, to now include radio, digital, and outdoor advertising for locations that have been open for at least six months,” Chief Executive Mark S. Mednansky said.


Del Frisco’s Posts Profit as Rebranding, Expansion Continue

Angela Chen

Del Frisco’s Restaurant Group Inc. said it swung to a profit in the third quarter as it continues with rebranding and opens new restaurants.

In recent quarters, results at the Southlake, Texas company—the parent group of the Double Eagle Steak House, Del Frisco’s Grille and Sullivan’s Steakhouse restaurants—have missed expectations, leading the steakhouse operator in July to say it was taking a more cautious view on its earnings and revenue for the second half.

Results have been varied across the three restaurant chains, with the Double Eagle Steak House and Del Frisco’s Grille consistently posting revenue increases greatly exceeding those of Sullivan’s Steakhouse.

Recent results have been also hurt by timing issues and delays related to openings of new restaurants, six of which have been planned for this year, taking the total to 46 restaurants. The company is in the process of rebranding the restaurants by adding new items to Sullivan’s menu, including a prix fixe option, and removing many pictures of the restaurant’s namesake, boxing champion John L. Sullivan. The rebranding will now extend to Del Frisco’s Grille.

“We are now expanding the Grille’s marketing platform, which had primarily consisted of grassroots marketing, to now include radio, digital, and outdoor advertising for locations that have been open for at least six months,” Chief Executive Mark S. Mednansky said.


Del Frisco’s Posts Profit as Rebranding, Expansion Continue

Angela Chen

Del Frisco’s Restaurant Group Inc. said it swung to a profit in the third quarter as it continues with rebranding and opens new restaurants.

In recent quarters, results at the Southlake, Texas company—the parent group of the Double Eagle Steak House, Del Frisco’s Grille and Sullivan’s Steakhouse restaurants—have missed expectations, leading the steakhouse operator in July to say it was taking a more cautious view on its earnings and revenue for the second half.

Results have been varied across the three restaurant chains, with the Double Eagle Steak House and Del Frisco’s Grille consistently posting revenue increases greatly exceeding those of Sullivan’s Steakhouse.

Recent results have been also hurt by timing issues and delays related to openings of new restaurants, six of which have been planned for this year, taking the total to 46 restaurants. The company is in the process of rebranding the restaurants by adding new items to Sullivan’s menu, including a prix fixe option, and removing many pictures of the restaurant’s namesake, boxing champion John L. Sullivan. The rebranding will now extend to Del Frisco’s Grille.

“We are now expanding the Grille’s marketing platform, which had primarily consisted of grassroots marketing, to now include radio, digital, and outdoor advertising for locations that have been open for at least six months,” Chief Executive Mark S. Mednansky said.


Del Frisco’s Posts Profit as Rebranding, Expansion Continue

Angela Chen

Del Frisco’s Restaurant Group Inc. said it swung to a profit in the third quarter as it continues with rebranding and opens new restaurants.

In recent quarters, results at the Southlake, Texas company—the parent group of the Double Eagle Steak House, Del Frisco’s Grille and Sullivan’s Steakhouse restaurants—have missed expectations, leading the steakhouse operator in July to say it was taking a more cautious view on its earnings and revenue for the second half.

Results have been varied across the three restaurant chains, with the Double Eagle Steak House and Del Frisco’s Grille consistently posting revenue increases greatly exceeding those of Sullivan’s Steakhouse.

Recent results have been also hurt by timing issues and delays related to openings of new restaurants, six of which have been planned for this year, taking the total to 46 restaurants. The company is in the process of rebranding the restaurants by adding new items to Sullivan’s menu, including a prix fixe option, and removing many pictures of the restaurant’s namesake, boxing champion John L. Sullivan. The rebranding will now extend to Del Frisco’s Grille.

“We are now expanding the Grille’s marketing platform, which had primarily consisted of grassroots marketing, to now include radio, digital, and outdoor advertising for locations that have been open for at least six months,” Chief Executive Mark S. Mednansky said.


Del Frisco’s Posts Profit as Rebranding, Expansion Continue

Angela Chen

Del Frisco’s Restaurant Group Inc. said it swung to a profit in the third quarter as it continues with rebranding and opens new restaurants.

In recent quarters, results at the Southlake, Texas company—the parent group of the Double Eagle Steak House, Del Frisco’s Grille and Sullivan’s Steakhouse restaurants—have missed expectations, leading the steakhouse operator in July to say it was taking a more cautious view on its earnings and revenue for the second half.

Results have been varied across the three restaurant chains, with the Double Eagle Steak House and Del Frisco’s Grille consistently posting revenue increases greatly exceeding those of Sullivan’s Steakhouse.

Recent results have been also hurt by timing issues and delays related to openings of new restaurants, six of which have been planned for this year, taking the total to 46 restaurants. The company is in the process of rebranding the restaurants by adding new items to Sullivan’s menu, including a prix fixe option, and removing many pictures of the restaurant’s namesake, boxing champion John L. Sullivan. The rebranding will now extend to Del Frisco’s Grille.

“We are now expanding the Grille’s marketing platform, which had primarily consisted of grassroots marketing, to now include radio, digital, and outdoor advertising for locations that have been open for at least six months,” Chief Executive Mark S. Mednansky said.


Del Frisco’s Posts Profit as Rebranding, Expansion Continue

Angela Chen

Del Frisco’s Restaurant Group Inc. said it swung to a profit in the third quarter as it continues with rebranding and opens new restaurants.

In recent quarters, results at the Southlake, Texas company—the parent group of the Double Eagle Steak House, Del Frisco’s Grille and Sullivan’s Steakhouse restaurants—have missed expectations, leading the steakhouse operator in July to say it was taking a more cautious view on its earnings and revenue for the second half.

Results have been varied across the three restaurant chains, with the Double Eagle Steak House and Del Frisco’s Grille consistently posting revenue increases greatly exceeding those of Sullivan’s Steakhouse.

Recent results have been also hurt by timing issues and delays related to openings of new restaurants, six of which have been planned for this year, taking the total to 46 restaurants. The company is in the process of rebranding the restaurants by adding new items to Sullivan’s menu, including a prix fixe option, and removing many pictures of the restaurant’s namesake, boxing champion John L. Sullivan. The rebranding will now extend to Del Frisco’s Grille.

“We are now expanding the Grille’s marketing platform, which had primarily consisted of grassroots marketing, to now include radio, digital, and outdoor advertising for locations that have been open for at least six months,” Chief Executive Mark S. Mednansky said.


Del Frisco’s Posts Profit as Rebranding, Expansion Continue

Angela Chen

Del Frisco’s Restaurant Group Inc. said it swung to a profit in the third quarter as it continues with rebranding and opens new restaurants.

In recent quarters, results at the Southlake, Texas company—the parent group of the Double Eagle Steak House, Del Frisco’s Grille and Sullivan’s Steakhouse restaurants—have missed expectations, leading the steakhouse operator in July to say it was taking a more cautious view on its earnings and revenue for the second half.

Results have been varied across the three restaurant chains, with the Double Eagle Steak House and Del Frisco’s Grille consistently posting revenue increases greatly exceeding those of Sullivan’s Steakhouse.

Recent results have been also hurt by timing issues and delays related to openings of new restaurants, six of which have been planned for this year, taking the total to 46 restaurants. The company is in the process of rebranding the restaurants by adding new items to Sullivan’s menu, including a prix fixe option, and removing many pictures of the restaurant’s namesake, boxing champion John L. Sullivan. The rebranding will now extend to Del Frisco’s Grille.

“We are now expanding the Grille’s marketing platform, which had primarily consisted of grassroots marketing, to now include radio, digital, and outdoor advertising for locations that have been open for at least six months,” Chief Executive Mark S. Mednansky said.


Del Frisco’s Posts Profit as Rebranding, Expansion Continue

Angela Chen

Del Frisco’s Restaurant Group Inc. said it swung to a profit in the third quarter as it continues with rebranding and opens new restaurants.

In recent quarters, results at the Southlake, Texas company—the parent group of the Double Eagle Steak House, Del Frisco’s Grille and Sullivan’s Steakhouse restaurants—have missed expectations, leading the steakhouse operator in July to say it was taking a more cautious view on its earnings and revenue for the second half.

Results have been varied across the three restaurant chains, with the Double Eagle Steak House and Del Frisco’s Grille consistently posting revenue increases greatly exceeding those of Sullivan’s Steakhouse.

Recent results have been also hurt by timing issues and delays related to openings of new restaurants, six of which have been planned for this year, taking the total to 46 restaurants. The company is in the process of rebranding the restaurants by adding new items to Sullivan’s menu, including a prix fixe option, and removing many pictures of the restaurant’s namesake, boxing champion John L. Sullivan. The rebranding will now extend to Del Frisco’s Grille.

“We are now expanding the Grille’s marketing platform, which had primarily consisted of grassroots marketing, to now include radio, digital, and outdoor advertising for locations that have been open for at least six months,” Chief Executive Mark S. Mednansky said.


Watch the video: Del Friscos Grille Red Blend